More Businesses are Using Facebook Quizzes for Marketing (and Why You Should Too)
Admit it. You may have taken one or more of these quizzes
out of curiosity. They caught your attention, right? They are engaging and
entertaining, and in the eye of a marketer, an effective clickbait that won’t
disappoint readers.
How can marketers or entrepreneurs like you make use of
interactive content to step up their online marketing strategy?
Simply put, it can help you get more traffic. When done
right, these lead generating quizzes can bring prospective leads to your site
and get them to make a purchase or avail your services.
Think about it.
Taking quizzes is fun and exciting. When people see one of
these quizzes on their news feed, curiosity gets the best of them. They are
tempted to take this quiz to know their results. When they get the results they
want (which they probably will,) they are sure to willingly share them with
their friends on Facebook.
Can you see now how underrated quizzes are as a marketing
tool? Okay, cool, because we’re not through yet.
Top Reasons Why Facebook Quizzes Are a Game-Changer
Here are some of the reasons why every marketer and business
owners should include Social media quizzes as a part of their marketing plan:
-
Online quizzes
can attract qualified leads towards your site.
-
It can help
build your email list and help with customer segmentation
-
They are highly
shareable.
Did you know that the average quiz
gets shared around 1,900 times? Some viral content even got up to 5 millionshares! That’s
crazy!
-
It can help
educate your audience.
These quizzes are a fun way to
provide valuable information to your followers about important and relevant
topics.
-
Facebook quizzes
increase conversions and drive revenue.
That’s not all. Numbers of digital brands and marketers out
there have already been using this type of content for years now. Big brands
like Buzzfeed, Mashable and Women.com have all reaped the benefits of lead
quizzes in their marketing efforts.
If you are not already making use of this tool in 2018, you
are missing out big time!
Quiz Marketing by the number
Not convinced yet? Check out these quiz marketing statistics
every marketer should know in 2018:
- 81% agree that interactive content grabs attention more effectively than static content, according to Content Marketing Institute 2016survey.
- 9 out of 10 stories shared on Facebook are quizzes. – Social Media Examiner
- According to Forbes, the demand for interactive content such as quizzes will continue to grow in 2017 and beyond.
- Interactive content generates 2x more conversions than passive content – Kapost
How Facebook Quizzes Help Businesses
I have already outlined a few things quiz marketing can do
for your business, but you may still be wondering, “How exactly can it help me
with my marketing goals?”
Let me elaborate:
1. A Powerful Way to
Create Engagement
Producing and sharing interactive content such as quizzes is
a great way to get people to engage with your posts without being overly
promotional. With this type of content, you can interact with customers at a
more personal level, thus creating trust and leading to more loyal customers
for your business.
2. Build your email
list quickly.
An email list is a valuable asset your business can have. If
you want to reach more prospective customers, you will need to build an engaged
email list so you can easily and effectively deliver your marketing messages to
them.
Making quizzes is an effective list building option.
Producing social media quizzes that are relevant to your brand can attract
fresh visitors and convert them into email subscribers. But how exactly do you
do that?
Here’s the deal:
When people take your quiz, they will want to see their
results. You can send them the results in exchange of their email. At the end
of your quiz, place an opt-in form where they will be able to sign up for your
email list.
Isn’t that amazing? You get to learn more about your
audience through your online quiz, and you also get to capture their email
address!
3. Spread Brand
Awareness Without Being Overly Pushy
Another great advantage of online quizzes is in its
interactive nature. You can send any information to your target audience in the
easiest and quickest way. You also get
them excited to share your content with their friends and this helps in
creating awareness about your brand.
If you are struggling with your brand strategy, creating a
relevant and shareable quiz can give you the head start you need.
4. Facebook Quizzes
build an emotional connection
Every marketer knows that emotions can play a big role in
making people share content and buy a product.
Quizzes evoke an emotional response from the taker and this
influences them to buy from and support your business.
Another good thing about quizzes?
It is ALL ABOUT THEM. People are attracted to this type of
content because it gives them the chance to discover fascinating information
about themselves and let other people know about it.
As a marketer, the best thing you can do is to take
advantage of emotional marketing and move your efforts to the next level.
5. Facebook quizzes to
generate sales leads
Creating quizzes is also a great lead generation strategy
every business owner should use. Online quizzes are a lead magnet that attracts
the right leads and converts them into paying customers.
To create a lead-generating quiz, you need to make it stand
out on social feeds. Create interesting questions and make the conversation
sound as natural as possible as if you are talking to them personally.
Including a strong call to action will also be helpful. CTAs
is an essential content marketing element that encourages your readers to take
an action that will provide value for your brand.
Whether you are a business owner, a game developer, or a
digital marketer, Facebook quizzes can help you achieve your business goals. If
you are not planning to implement this strategy up till now, you need to know
the best part:
Quizzes are so easy to do. Take inspiration from these
quizzes that went viral in the past years.
Some of the Most Popular Facebook Quizzes Around
Notice how these brands made use of interactive quizzes to
grab attention and engage:
1. Women.com’s Can You
Identify These 16 Grammar Mistakes
Remember that viral quiz I told you about that gained over 5
million shares? Women.com created this quiz, challenging the inner grammar
Nazis in all of us.
They added this figure in the description: “Only 1 In 50
People Can Identify These 16 Grammar Mistakes,” and they got a quiz that nobody
can resist.
2. Buzzfeed’s “What
City Should You Actually Live In?”
Buzzfeed is known for creating viral online quizzes that get
viewed and shared a million times. In fact, in BuzzFeed’s top content in 2017,
quizzes were the four top stories.
Here is one of their most viewed quizzes: What Career Should You Have?
3. Apost’s “What State Should You Move To Based On Your Personality?”
Gaining over 3 million Facebook interactions, the secret to
this quiz’s popularity is the appeal to readers’ emotions. This quiz makes the
taker look intelligent and unique, making this quiz worth taking and sharing.
4. PlayBuzz’s “Which Song Was Actually Written About YOU?”
That last 2 words in the title, “About YOU” is definitely
what win readers over. This quiz is evidently all about them; feeding their
self-interest and making them want to let people know how special they are.
This quiz gained over 1.9 million comments and 2.2 million Facebook shares.
5. PlayBuzz’s “How Good
Is Your Memory?”
Yielding 1.5 million shares and 1 million comments onFacebook, this quiz gives readers the opportunity to “test” their memory and
brag about them on social media. After all, we all need to brag a little
sometimes, don’t we?
Now that we have established the connection between these online
quizzes and your marketing success, here is a quick quiz for you:
What type of marketer are YOU?. You can either be (A) The type who takes action when opportunity strikes (B) One who needs to try first before going full blast.
What type of marketer are YOU?. You can either be (A) The type who takes action when opportunity strikes (B) One who needs to try first before going full blast.
Whether you are A or B, that’s all good. I know you get my
point. It’s time to take advantage of this powerful marketing weapon that is
within reach.
Have you taken these quizzes lately? Comment down below and
let us know why you think these quizzes are a hit.
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